CVS Health Illustrations

CVS Health is all about care and vitality. In the graphic language soft curves and vibrant colors reflect these qualities the best.

That’s why I developed an illustration system that reflects the curves of the human body while staying minimal and readable in any proportion.

Each character’s story is told through a color “bubble” of his/her world and features the CVS brand heart logo.

The color palette draws from the brand guidelines and features natural skin tones and heartwarming combinations.

This is a selection of three characters.